BEENTRILL — Matthew Crestani

CREATIVE DIRECTION & DESIGN / 2020-2022

BEENTRILL

SEASON THREE

I designed 3 collections for Beentrill to be exclusively sold in Australia. Season 3 lapses into the theme of ‘United beginnings’ which portrays messages of unity and togetherness in today’s fast-paced and uncertain world.

This was a challenge to develop my skills even further and to produce striking graphics and explore new print and embellishment techniques. It was also satisfying to design my first patchwork garments and explore tie-dye techniques.

SEASON Two

Season two is aptly named “New World” and shares stories of life getting back to normal after a global crisis.

The graphics relate to things we took for granted that were paused. Messages of community, jet setting, raving, sporting and learning new skills tie into the range on an explorative and on-trend basis.

I was the integral creative behind this collection taking care of creative direction and design including technical, graphic and trim design.

SEASON ONE

I was the integral creative behind launching this first collection off the ground. I took care of creative direction and design. This included graphic, technical and trim design.

The collection is entitled ‘Future Vision” conceptually portrays symbols of technology in the form of cyber-themed graphics that provide bold and eccentric products.

I studied Beentrill’s history and have built on their recognizable logos and symbols and put a fresh contemporary spin on them.